The marriage of US Open 2019 to IBM Watson - the Artificial Intelligence engine, that helped conjure the magic of tennis on our screens.
Jottings - Slice of life - 325 The marriage of US Open 2019 to IBM Watson - the Artificial Intelligence engine, that helped conjure the magic of tennis on our screens. The digital experience of watching the 2019 US open was exemplary. Along with the spectacular tennis demonstrated by top players in the world, the USTA and IBM combination created a technological revolution in collecting, analyzing and presenting the game in all its varied and frenzied splendor that made the event look so intimate and personal to millions of viewers across hundreds of countries. The USTA ( United States Tennis Association), like many other sporting bodies, is a non-profit organization. The only season to rake up big bucks is the two weeks of US open. Broadcasting rights, sale of food and beverages and sporting memorabilia bring in hundreds of millions of dollars; but among the three, It is the undiluted and enhanced user experience on the television sets or mobile devices of tennis fans worldwide t